“Every business competes in a multi-channel world where each stakeholder seeks and expects the availability of information and connection points over and over thru their days: podcasts while driving; ‘Hey Alexa’ while in the gym; Googling the best nearby spot to…; Instagram reels while we’re in the waiting room; Tweeting the latest news; ‘Get directions to the nearest … Siri’; consulting Next Door about the neighborhood finds; and on and on the hyper-targeted online conversations go.

From a business standpoint, direct mail campaigns and yellow pages, suddenly switched to a Website and email blast. But since then (was that really the 90s?) finding prospective customers and retaining those already on the contact list has transformed into a staggering number of opportunities to identify and connect with an audience.

That’s why an integrated web presence is a necessity. A website that aptly conveys the caliber and value of a brand; email campaigns that are strategic, planned well in advance and interconnected with other channels; search engine funnels that identify, pre-qualify and deliver target audience; social media that grows brand affinty and raises awareness in prospects; monitoring data to ensure the best results; and–most importantly–an over reaching strategic plan that finds synergy between all the pieces.

Our omnichannel world demands connection (with your customers, prospects, vendors, team, market, community and world). How is your business capitalizing on these opportunities to connect?”