Geofencing

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Geofence technology enables you to capture audiences through custom targeting shapes around businesses and street boundaries and deliver strategic ads directly to your target audience’s mobile phones. Describe the kind of person you’re trying to reach. Our software will target residences based on demographics and interests.

Ads delivered via geofencing go directly to your target audience’s phones when they enter the “fenced” area. You choose where (a competitor’s space, an event, a neighborhood, etc.) and when (date, times, days of the week) for the highest conversions.

Geofencing Map Example with Phone Ad

How GeoFencing Expands Reach

Geofencing is an innovative way to attract and prequalify a business’ target audience (visitors, patients, customers, etc.) with messages that strategically appear while target audience members are on or near a specific location (such as a neighborhood, commercial property, competitor, or complimentary business). By sharing opportunities through smartphone impressions for passing visitors, geofencing can significantly increase your (store, practice, business, etc.) visibility and attract more visitors.

To implement geofencing for you, Luminessee’s team will collaborate with you to develop a unique strategy for your particular business goals and then set up a virtual perimeter using GPS coordinates, create half a dozen versions of your message and appropriate graphics, and then manage the subsequent campaign rollout, monitoring, adjusting and reporting.

To provide another example, consider tasting rooms, where most visits are unplanned (based on a Nucifora study in 2023 that analyzed feedback from 1,200 food and alcoholic beverage aficionados who had a tasting in the past year). Although visitors typically plan to visit the producer, subsequent tastings are unplanned and spontaneous, depending on what catches their attention. That is why geofencing is one of the most promising marketing strategies for wineries, breweries, distilleries, dispensaries, and other venues that provide tastings.

The average American spends 5.4 hours a day on their phone.

The average US adult will spend more time engaging with their mobile device than watching TV.

BENEFITS INCLUDE:

  1. Target consumers based on location and serve ads on mobile phones and social media feeds.
  2. Target twelve standard demographic categories, over 130 interest-based categories, or an expanded list of over 1,500 variables.
  3. Target consumers in their homes based on demographics, interests, and behavior
  4. Report to show a lift in foot traffic to your location
  5. Target mobile users in business’s proximity
  6. Create target areas in custom shapes & sizes
  7. Re-target customers who visit or commute through any geo-fenced location
  8. Compare consumers who saw the ad and those who didn’t

CONVERSIONS & TARGETING OPTIONS

When Luminessee conducts geofencing on your behalf, we help you define the kind of person you’d like to reach, and where we they are likely to be located when making a decision about hiring a provider, shopping or otherwise engaging a business like yours. Then, we’ll use our software to help you target residences based on specific demographics, interests and locations. Then, we’ll send messaging advertisements directly to your target audience’s phones when they enter the conversion area. As always with Luminessee’s geofencing campaigns, you have the control to choose where (a competitor’s space, an event, a neighborhood, etc.) and when (date, times, days of the week) for the highest conversions.

Examples of Conversion Zones

• Sports, Conferences, Schools, Shopping Mall
• Competitor Locations
• Concerts, Theater, Events, Festivals
• Entire Neighborhoods
• Single-family, Multi-family, Hotel, A Particular Business
• Residential, Commercial, Specific Usage Edifices
• Retail Use: Supermarket, Stores, Apparel, Other
• Specific Services: Restaurant, Funeral Home, Service Station, Other

Examples of Demographical Targeting Options

• Gender, Age, Background, Interests, Hobbies
• Status: Marital, Owns Pets, Has Children
• Financial: # Credit Cards, Income, Investments, Mortgages and Loans
• Home: Property Size, Materials, Features
• Purchases by Category
• Travel: Personal and Business

SEE GEO-FENCING RESULTS THROUGH OUR REPORTS

TOTAL IMPRESSIONS

TOTAL CLICKS

VIEW VISITS

%

TOTAL CTR

X THE NATIONAL AVG(.07%)

%

TOTAL ENGAGEMENT RATE

KEYWORD TARGETING: Ads are served to users who are viewing content that contains relevant keywords.

RETARGETING: Ads are served to users who have visited the website or walked into the geo-fence in the past 30 days. A tracking tag/pixel is required.

IMPRESSIONS: How many ads were served

CLICKS: How many people are clicking on my ad

VIEW VISITS: Seen in the fence, saw the ad, then visited your location

CTR: ‘Click-Through Rate’ which is (Clicks/Impressions) x 100

X THE NATIONAL AVG: # of times greater than the .07% national average CTR

TOTAL ENGAGEMENT RATE: (Clicks + view-thrus)/Impressions X 100. Note: If total engagement rate equals your CTR, no view-throughs were reported.