Social Media Strategy, Design and Management 

At Luminessee we have a well-rounded team of experts, able to provide all aspects of social media delivery from strategizing the most appropriate campaign for your goals and target audience; and copywriting and designing graphics ideally aligned with your brand; to on-going social media campaign planning and management to avoid last minute fly-by-the-seat-of-your-pants posts and ensure successful delivery of your social media strategy.

Don’t Be an Ostrich

You may have an aversion to Yelp!, Trip Advisor and similar crowd-sourced reviews but consider this: whether you monitor what is written, customers will write reviews. The ostrich approach leaves you in the dark, unable to steer the conversation in a favorable direction and implement damage control in the rare occurrence of a negative review. Tracking and responding to reviews shows that your brand is proactive, concerned, and attentive. Often small businesses can appeal to critical customers for a “do-over” that results in an updated review after a more positive experience. And, even if you’re not sending emails, your competitors will be. S The biggest difference between digital media now and 20 years ago, is that it has become fully integrated into the lives of your customers. They think: “I’ve got time to visit another shop! But where? I’ll try Yelp to find what’s nearby and highly rated… I want to visit Monterey; I’ll see what that blogger suggested… My friend recommended this place on Facebook; I’d better go check it out.”

Content Development for Social Media, Ads, Websites & SEO

A business without a content development strategy is akin to a chef without any ingredients. Often overlooked, a content development strategy is essential and includes all the steps of content creation, from planning and research to promotion, optimization, and performance tracking. It is the essence of communication with existing customers and prospective audiences. In a nutshell, it is the way a business will create, distribute, and audit messaging crafted for specific audience segments in order to reach a business goal, such as increase sales, build brand awareness, grow a contact data base, get more signups or build club membership. Steps include:

• Strategize and plan
• Research audience and themes
• Create photography, graphics, videos, copywriting
• Optimize for search engines (SEO)
• Publish content
• Promote content
• Track and measure performance
• Analyze results

A well-defined, strategic content plan will save valuable resources, increase campaign effectiveness and dramatically improve results. Rather than ad-hoc email blasts, blog posts, social videos; a carefully orchestrated plan implmented across channels allows for cross promotion, reinforcing of key messaging, and relaxed rollout.

According to the State of Inbound report, content creation is a top priority for 80% of marketers. Moreover, on average, content marketing accounts for 26% of B2B marketing budgets. Content marketing helps with audience retention, lead generation, increased conversions, SEO (search engine optimization), raising brand awareness, strengthening conversion funnels, establishing brand authority, creating brand loyalty and building brand advocates. Captivating content will attract your target audience and encourage website visitors to hold fast, while they gain valuable understanding about a business’ key differentiating factors and make purchases.

For best results, the most successful brands develop longer content, more meaningful content, more engaging stories, and higher production values. High-impact content results in a better experience for target audiences. Immersive digital stories captivate while taking advantage of the medium at hand by using content such as high-resolution images, video, ads and animation effects. The results? A fully engaged target audience ready to convert.

Next Steps

Contact us at Luminessee for a no-obligation consultation to determine the most cost-effective or fastest strategy to promote your business.